It’s Pimm’s O’Clock: The Quintessential Taste of British Summer.
When the sun begins to shine, there’s only one drink that truly signals the start of the Great British summer: Pimm’s No. 1. This iconic 700ml bottle holds the secret to the nation’s favourite warm-weather tipple. A gin-based spirit with a refreshingly fruity and subtly spiced character, Pimm’s is a cornerstone of British tradition, perfect for garden parties, barbecues, and celebrating long, lazy afternoons.
A Most Refreshing History: First created in 1840 by James Pimm, the owner of a London oyster bar, Pimm’s No. 1 was originally served as a tonic to aid digestion. Its unique and delicious flavour soon made it a sensation. Today, this gin-based spirit is infused with a secret combination of herbal botanicals, caramelised orange, and warm spices, creating the distinctively smooth and complex taste that has been loved for generations. From Queen Victoria’s lunches to the lawns of Wimbledon, Pimm’s is woven into the fabric of British social life.
Tasting Notes:
- Nose: A complex and fruity bouquet with notes of bittersweet caramelised orange and fresh citrus.
- Palate: A perfect balance of delicate herbal and botanical flavours, complemented by a fresh, citrusy zest and a hint of warm spice.
- Finish: A wonderfully refreshing and clean finish.
How to Make the Perfect Pimm’s: Creating the perfect Pimm’s is a classic British ritual, ideal for sharing with friends on a sunny day in Halesowen. All you need is a jug and a little sunshine.
The Classic Pimm’s & Lemonade (serves 4-6):
- Fill a large jug with plenty of ice cubes.
- Pour in 1 part Pimm’s No. 1 (about 200ml).
- Top with 3 parts chilled lemonade (about 600ml).
- Add the essential garnish: chopped strawberries, slices of orange, fresh mint leaves, and slices of cucumber.
- Stir gently and pour into tall glasses.
It’s not just a drink; it’s an occasion in a glass.